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Cassidy, brand strategist and marketer, sitting on a desk holding a coffee copy and laughing

Hi, I'm Cass

I'm exploring the world and meeting amazing people along the way. I'm on a mission to live a fulfilling life, learn important lessons from those around me, and to continue being greater than I was yesterday.

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I'm currently trying to find my place in this big ol' confusing world, and along the way I'm documenting it all through my blog and podcast

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Check out my daily life traveling the world on Instagram here.

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Here's to figuring it out!

Just out here trying to thrive
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More about my values and what drives me
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My Mission


Both professionally and in my everyday life, it’s my dream to help change the world. Whether that’s growing a sustainable brand, fighting for equality, volunteering in a local garden, or using my privilege to spark change. I want to be a change-agent, continually growing my skillset to better my community, inspire people around me, and grow internally.

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My Vision
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I believe in being Greater Than. It's my goal to be constantly improving, constantly in motion, constantly at competition with who I was yesterday. That's why I have the Greater Than symbol tattooed on my wrist, why my greatest strength is competition, and why I'll never become complacent.  

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My Philosophy Statement

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I believe in doing good. I believe in seeing good. I believe in promoting good. Through positivity and empathy, I strive to relate, grow and nourish my community. As a fellow human being, I believe in strict equality for all. Through courage and curiosity, I strive to grow individually and continue to learn. I value a well-rounded balance in my life that promotes education, culture, and avocation. I strive to create a sustainable, caring, better world.

(Fun fact: I had to write this philosophy statement during my Freshman year of college. I haven't needed to change a word of it since.)

Alright, so what's with all the sunset pics?


Well, for starters, I love sunsets and sunrises. Catch me chasing both. But also, at the end of the day, I like to reflect back on how I've grown during that day. Have I met someone new? Have I cared for myself? Have I read/learned/given? I find sunsets a unique moment to be grateful for the day I just had, and make plans to be better tomorrow.

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